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Apple raising App Store prices in multiple countries from October




Apple has announced that it will raise App Store prices in multiple regions – including every country that uses the euro, but excluding the UK for now – starting October 5th.

According to an update shared with developers, which did not provide an explanation for the impending price hike, Apple said the move will affect all levels of its App Store pricing scheme in the following regions: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all Regions that use the euro currency.

When the price changes take effect on October 5th, App Store items that previously cost €0.99, for example, will rise to €1.19, while apps that previously cost €9.99 will rise to €11.99. However, App Store developers offering subscriptions will have the option to keep prices for existing subscribers.

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Following today’s news, App Store audio critic and Epic Games CEO Tim Sweeney condemned this move On Twitter, he wrote, “This highlights Apple’s proprietary pricing power as well as their rarely discussed practices of app pricing across regions: developers choose the price in the US, then Apple sets the price unilaterally in all other regions.”

Sweeney continued, “Compare Steam and the Epic Games Store, where developers choose their own regional pricing strategies in response to local competition and different market conditions across niche categories of games and apps.”

Epic, of course, is still in a messy legal battle with Apple over its App Store practices after the iPhone maker banned Fortnite from distribution on its devices — a move it made after Epic deliberately circumvented contractually enforced App Store payment mechanisms within the Fortnite iOS app. its own. Epic then launched an antitrust case against Apple, but it failed to establish the latter’s monopoly as defined by antitrust laws. The appeal is scheduled to be heard next month.



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